Digital Commerce 360：2024年全球数字商务格局分析报告-最大化增长和卓越运营战略（英文版）

At the heart of modern digital commerce, personalization transcends the mere suggestion of products based on past purchases. It embodies the nuanced understanding of consumer behavior, preferences, and context, transforming generic shopping journeys into curated experiences that resonate on a personal level. Despite its acknowledged value in driving higher conversion rates and average order values, implementing personalization strategies often grapples with significant hurdles—chief among the