益普索：2025年数字时代粉丝文化演变及其对品牌营销的影响研究报告（英文版）

“Fandom is where I live,” said a teenage What the Future reader. That’s likely not an exaggeration. Fans binge the shows and books themselves and immerse in the fan fiction and related Discord channels and livestreams. And vice versa. Interacting with fan content can drive people to become fans of the original content. All of this can be a massive time suck. It’s also big business, and one that is increasingly digital as fans engage virtually across platforms, which you’ll see in this issue.