LaunchMetrics：2024年假日营销：黑色星期五、网络星期一及以后的可行数据和见解报告（英文版）

To answer these questions, we’ve surveyed hundreds of professionals across the FLB sector and analyzed past global campaign data to equip marketing and PR leaders with essential insights. This report aims to help teams not only gear up for the most anticipated shopping season of the year but to also shed light on how to measure ROI and make the most of marketing investments. Dive into the following pages and learn what brands have in store for BFCM and Holiday, including campaign objectives,