The Harris Poll：2025年数字广告巨变的消费行业前景报告（英文版）

It’s worth pointing out that this lack of balance and control isn’t just alienating users. It’s putting businesses at risk. As cookies and other forms of targeting recede, many brands are thinking twice about investing in the open web. An ever-declining visual experience, coupled with an aggravated consumer base, won’t help change their minds. There is another way. A recent MAGNA Media Trials study found that ad filtering actually leads to more effective campaigns and more receptive audiences