NIQ尼尔森：2025年探索中国在线增长的新引擎-CBI指数对消费者演变的洞察报告（英文版）

Recently, the National School of Development at Peking University released the “China Online Consumer Brand Index (CBI) (2023-2025)”, which, leveraging extensive consumption data from the Taobao platform, systematically outlines for the first time a panoramic view of brand development across different regions in China. Combined with the latest retail research data from NielsenIQ (NIQ), the findings show that despite current economic conditions, the Chinese consumer market continues to demonst