ChangeUp：2025年美国汽车零售业报告：经销商体验依旧重要（英文版）

In today’s market of expanding vehicle choices and high inventory levels, dealerships play a vital role in helping customers navigate their purchase decisions. The physical dealership serves as a crucial touchpoint where consumers can cut through the complexity of their options and experience vehicles firsthand. The trend toward digital car shopping continues to accelerate. New CarGurus data shows that 80% of buyers now want to do more from home (up from 69% in 2023), yet “in-person” moments