Contentsquare：2025年如何结合定量和定性数据报告（英文版）

Quantitative data is “hard" data, like churn,click-through, drop-off, and cart abandonmenrates.lt precisely measures user activities andinteractions on your site or in your app.Qualitative data is “soft" data, like insightsfrom session replays, heatmaps, userinterviews, surveys, and customer feedbackIt leverages user stories, language, andsubjective experiences to uncover userbehavior.