ThinkNow:2024年多元文化营销趋势调查报告(英文版).pdf |
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ThinkNow was curious to know whether the Supreme Court’s recent decision to end affirmative action for college admissions, increased scrutiny of diversity, equity and inclusion (DEI) initiatives in Corporate America, and public boycotts of certain companies due to their LGBTQ+ marketing strategies were influencing how companies approach multicultural marketing. To gather these insights, we conducted a brief survey among corporate decision-makers to get their perspectives on the matter
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