Merkle：2024年全球CMO领航员报告（英文版）

At dentsu, we are driven to innovate. Through innovation, we ensure the impact our clients need to drive growth in their business, while also generating a positive effect on the industry, society, and the world. Delivering innovation requires an understanding of consumer sentiment and of their expectations for the future. At the same time, it is critical to understand brands’ challenges and opportunities to develop a unique point of view on how they can stand out and better prepare for what’s