Optimove：2025年消费者营销疲劳洞察报告（英文版）

The 2025 Optimove Insights Consumer Marketing Fatigue Report, based on a survey of 329 U.S. citizens, explores consumer behaviors and preferences regarding marketing communications. Divided into four parts, the report provides actionable insights to help marketers address marketing fatigue while optimizing engagement and building trust. Below is a summary of the key findings from each part.