Mediaocean：2024年H2娱乐市场报告（英文版）

For marketers to make informed decisions, it’s essential to understand the broader trends that influence advertising spending. Our research shows that the wave of optimism in the entertainment industry heading into 2024 has continued. Midway through the year, a significant majority again expressed their intention to either maintain or increase their spending in every channel. Beyond macroeconomic conditions, tentpole events such as the summer games in Paris and major advertising cycles like t