Innovid：2023身份解锁：引领您应对不断变化的广告生态系统报告（英文版）

There’s no doubt that we, as an ecosystem, should be doing a better job of explaining the value exchange that advertising brings to everyday consumers (after all, the internet isn’t free; it’s free because advertisers are paying for it). But, it doesn’t deprioritize the simple fact that when anyone spends money on anything “ — skincare, a meal kit, or a golf lesson — they want to be able to mark and measure the results. Advertisers are no different. In navigating the cookieless future, we rec