Pixalate：2024年Q2亚马逊Fire TV异常与欺诈性捆绑ID风险报告（英文版）

Thls report provdes inslghts into a common challenge in Connected TV(CV)advertising -the usage of Bundle lDs to ldentify apps and thechallenges around mapping these Bundle iDs to the actual apps.Unmapped Bunde iDs are problematic for targeting, reporting, and mayalso be indlcative of fraud'spoofing, These findings are based on over 2bllllon open programmatic ad impresslons across CTV platforms analyzedby Plxalate in June 2024.

These are some of the maln reasons for Bundle lDs stayin