Sprout Social：2025年内容基准报告：医疗保健（英文版）

Brands across industries published an average of 9.5 social posts per day across networks in 2024—a slight dip from 2023. While slightly lower than the average, education institutions’ publishing averages held steady from 2023 at 7 posts per day. Even with publishing volumes unchanged, inbound engagements are 
 up slightly from 24 to 26 per day—which proves that posting more isn’t necessarily the key to more meaningful interactions. Outbound engagements are only slightly below average (1 per