贝恩公司&凯度消费者指数：2025年中国购物者报告系列一（英文版）

This is the 14th consecutive year Bain & Company and Worldpanel have tracked the shopping behaviors of Chinese consumers. Our continuing research provides a valuable long-term perspective across fastmoving consumer goods (FMCG) categories purchased for home consumption in China. For context, FMCG only covers categories that are considered daily necessities and that households buy on a daily or weekly basis. Other consumption categories, such as apparel, appliances, travel, and restaurant,