Martechvibe&Branch：2025年中东移动应用营销状况报告：机遇与挑战分析（英文版）

Consumers have been watching less TV in recent years, but the trend appears to have slowed in 2025. The percentage of consumers watching three or more hours of TV (of any type) per day remains the same as last year (52%). That’s compared with 55% in 2023 and 59% in 2022. The most committed TV watchers are those aged 50-65, 63% of whom watch at least three hours a day. A far lower 44% of 18-30s, and 55% of 31-49-year-olds, watch for the same period.