艾睿铂AlixPartners：2025年中国消费者的转型：以精准战略驱动新常态研究报告（英文版）

China’s economy has entered a transformative phase, marked by slower GDP growth, higher unemployment, and lingering real estate market weakness. These macroeconomic headwinds are reshaping consumer behavior, introducing both risks and opportunities for businesses. Despite government economic stimulus measures, Chinese consumers’ expectations of their economic prospects deteriorated from 2023 to 2024. The reasons driving this uncertainty are: Tepid economic recovery The pace of economic recove