IAB：2024年数字户外广告（DOOH）与店内零售媒体手册（英文版）

Merchandising represents the backbone of the retail sector, involving a variety of strategies and practices aimed at promoting the sale of products to consumers. At its core, merchandising encompasses product selection, presentation, packaging, pricing, and promotion strategies designed to enhance customer appeal and maximize sales. In the intricate dance of retail operations, retail media, shopper marketing, and category teams play pivotal roles, acting as the liaisons between suppliers and