TGM Research：2024年美国橄榄球大赛日消费行为与品牌偏好洞察报告（英文版）

While the game is undoubtedly the primary factor drawing football fans to the Big Game Day, the halftime show also captures the attention of fans aged 18-34. Interestingly, older fans between 35-64 assert that the commercials are among the most important factors for them.