易观梅森：2025年中型企业AI应用趋势及其对技术供应商的启示研究报告（英文版）

MBs are a largescale market • There are about 1 million MBs globally • Their spend on technology accounted for 28% of the total spend on technology by businesses of all sizes* • MBs are expected to spend a cumulative USD3.8 trillion on technology between 2025 and 2028 MBs are investing in AI • Often challengers in their sector, many MBs are keen on using AI as a strategic differentiator • MBs currently invest 10-15% of their technology budgets in AI and are planning to increase this investmen