Bazaarvoice:2025年消费者体验指数报告(英文版).pdf |
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Our data shows shoppers are really taking cues from each other these days-8 out of10 see user-generated content and creator content as essentialparts of their joumey. Regardless ofage, country, or category, consumerscontinue to lean on others for product discoveryand consideration. Yourproducts' star rating, the UGC content recency, and UGC volume matterthe most to your shoppers.As to what and where are shoppers looking for? User reviews on retailerwebsites (47%) and shopper product demo
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