马可营销：2024年情绪的力量：提升家居服务收益的三大情绪营销策略研究报告（英文版）

The home services landscape has shifted dramatically over the past few years. During the COVID-19 pandemic, business was booming. However, in today’s economic climate, strategies that worked in the past may no longer be effective. For example, customers have returned to preferring in-person estimates or consultations as opposed to online-only or virtual consultations. And today’s consumers have more options and information than ever before, with AI tools simplifying vendor research and compar