Demandbase&eMarketer：2025年从广告浪费到投资回报率：B2B营销效率优化路径报告（英文版）

B2B marketing budgets are growing, but ad waste remains a challenge. Despite confidence in digital channels and new adtech and martech, marketers struggle to maximize efficiency. Priorities include better targeting, audience reach, and first-party data. This report explores the latest trends, opportunities, and hurdles in B2B marketing, providing insights to help brands refine their approach and drive better results. This report analyzes data from a survey of 231 B2B marketers and agencies wo