波士顿咨询（BCG）：2024年沙特阿拉伯主题公园行业趋势与机遇报告（英文版）

The entertainment parks industry, with over 140 years of history, draws more than 500 million visits annually on a global basis. This sector encompasses a wide array of parks ranging from small amusement parks, offering diverse attractions, to larger-scale theme and water parks centered around a specific theme or iconic intellectual properties (IP). Despite a 67% drop in attendance during the COVID-19 pandemic1 , the entertainment parks industry has swiftly recovered, driven by surging demand