美国电视广告局（TVB）：2025年美国返校季消费趋势与电视广告影响力研究报告（英文版）

Any way you look at it, a lot is riding on the consumer. While we do expect slower growth, consumer fundamentals remain intact, supported by low unemployment, slower but steady income growth, and solid household finances. Consumer spending is not unraveling… it’s the hard data on employment, income and tariff-induced inflation — not consumer sentiment — that supports our view of a slower trajectory for consumer spending.