Feedvisor：2025年返校季品牌策略指南报告-在亚马逊和沃尔玛赢回返校季而不失利润（英文版）

School’s out, but back-to-school shopping is already ramping up, starting earlier and shifting online faster than ever. For retailers, merchants, and parents, there’s little downtime as summer break quickly blends into school prep season. Total back-to-school sales are projected to grow by just 3.0% this year, another sluggish season following last year’s modest 3.3 % uptick.1 But while overall growth may be stalling, your sales don’t have to follow suit