Tealium：2025年数字广告商策略手册：基于第一方数据策略的广告效能提升路径（英文版）

Sounds like a fantastic recipe for digital advertising success, doesn’t it? But those goals can be daunting in today’s environment of privacy regulation whiplash and teetering reliability of third-party data. The resulting “signal loss” for advertisers, combined with heightened consumer expectations, means businesses need a better approach and better data. You will get more return, control, and visibility by creating a firstparty data strategy to deliver seamless, personalized experiences tha