西蒙顾和：2025年商业趋势研究报告：直面商业新现实（英文版）

Economic turmoil, shifts in customer behaviorand inflation- and interest rates are still present

And although being present for the past years,companies are lacking the readiness tocombat the trends

Despite troublesome market conditions,optimism is back with B2B companies

There is an optimistic economic outlook for 2025especially outside of Europe where >75% thinks2025 as a positive year

Profits and revenue will grow, butcommercial effectiveness is lagging behind