安布思沛（iProspect）：2024年一站式搜索-美国搜索策略全指南报告（英文版）

Let’s address the existential question: ‘Why are users searching?’ The answer is straightforward—there exists a need. However, understanding that need is much less apparent. We cannot get lost in the silos of Google Ads and Search Console. We need to step back and consider the consumer—the person who takes out their phone and performs a query.