Sprinklr：2024年投资者商业：它是什么以及如何将它融入购物体验报告（英文版）

All of these platforms incorporate a chat element in which viewers can interact with the broadcaster. This has made livestreaming a promising avenue for brands to reach their consumers. Brands have been partnering with streamers on Twitch, Walmart has been livestreaming shopping events on TikTok, and Facebook hosts Live Shopping Fridays. Globally, the market size for video streaming is expected to reach $224B by 2028. Livestream Commerce 2 As with the rise of social commerce, the success of l