RollWorks：2024年ABM战术手册：10种快速战术，赢得大胜（英文版）

select a key set of accounts to target at any given time. From there, segment by buying stage to run journey-specific programs and offers. STEP 1 CTAs Depending on the stage of given accounts, align offers to full-funnel (awareness, conversion, close). Don’t blast the same program to every single account. STEP 2 CHANNELS Launch 1: many programs against unaware/ aware TAL via targeted advertising, e-gifting, SDR outreach, email, etc.