牛津经济研究院：2024年TikTok在澳大利亚的社会经济影响报告（英文版）

TikTok is a global entertainment platform, and one of the world's most popular destinations for watching, creating, and sharing content. Released originally in September 2017, it has experienced rapid growth in recent years, benefiting from high engagement with users aged 16 to 44. TikTok has been particularly well received by consumers in the Australian market. It is the fourth most used digital platform in the country1 with 8.5 m. Australian users,2 which equates to 33.6% of all