IBV&Adobe&AWS：2025年AI赋能内容供应链：消费品行业洞察报告（英文版）

How do CSCs work in the consumer products world? It’s all about brand building, product marketing, and generating consumer demand. The bar has been raised. Consumer products companies risk losing relevance if they don’t create consistent, compelling messaging across a multitude of channels. Of course, they have their own websites and social media, but they also work with retailers, influencers, and media outlets. It’s a broad reach, and consistency is key across paid, owned, and earned channe