Microsoft Advertising：2024年美国返校季（BTS）商机洞察与策略分析报告（英文版）

dentified as Parents/Guardians. 3. Remarketing Lists, Dynamic Remarketing, and Similar Audiences – create Remarketing Lists based on page visitation and/or custom events and use them to continuously remind busy Parents facing never-ending to do lists with a steady flow of ads, such as promotions for complimentary BTS products based on past purchase history. Combine Similar Audiences to ad groups and campaigns already associated with your Remarketing Lists to expand reach further to like custo