lexisnexis：2025年北美零售与电商行业欺诈真实成本研究报告（美国&加拿大版）（英文版）

Impact of Fraud Prevention on Customer Churn: 62% of U.S.ecommerce businesses and 53% of Canadian ecommercebusinesses report increased customer churn due to fraudprevention measures. 58% of U.S. retail businesses alsoexperience heightened churn, highlighting the impact ofsecurityinterventions on customer retention.Fraud Prevention and Abandonment Factor: Primary driversof abandonment, such as poor user experience (up to 37%),pricing confusion (up to 40%) and payment methodrestrictions or issues