Optimove：2023年母亲节调查报告（英文版）

Fifty-six percent (56%) of shoppers plan on buying Mother’s Day gifts at least two weeks in advance. And another 28% will be ready with a gift at least one week ahead of time. It means that when it comes to moms, just 11% are last-minute shoppers. Four percent noted that they don’t buy Mother’s Day gifts. Three-quarters (75%) of respondents said a sale would motivate them to buy earlier than planned. Our 2023 Consumer Summer Shopping Survey revealed that 51% of respondents said a sale motivat