Rakuten Advertising：2024年全球视角下的网红效应及其对消费行为的影响研究报告（英文版）

Remember when influencer marketing was just a quirky little strategy, tucked away in the marketer’s toolbox for raising brand awareness? Not anymore. Influencer marketing has stolen the spotlight. It’s not just about grabbing the attention of early-stage buyers; it’s about driving consideration and boosting sales like never before. Today, with over $35B invested globally, around 70% of companies with more than 100 employees are diving into influencer tactics, connecting with customers in more