电通:2025年亚太地区广告支出预测简报(英文版).pdf |
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For decades, advertising has been dominated by the broadcast era, when the 30-second TV spot reigned supreme to build brands. Then, the precision era made the most of the booming AdTech ecosystem to make performance media centerstage. We are now entering a new era, when algorithms can help advertising create and capture more brand demand. Today, the infinite amount of information, entertainment, and shopping opportunities people experience online in their day-to-day lives is already being cur
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