电通：2025年亚太地区广告支出预测简报（英文版）

For decades, advertising has been dominated by the broadcast era, when the 30-second TV spot reigned supreme to build brands. Then, the precision era made the most of the booming AdTech ecosystem to make performance media centerstage. We are now entering a new era, when algorithms can help advertising create and capture more brand demand. Today, the infinite amount of information, entertainment, and shopping opportunities people experience online in their day-to-day lives is already being cur