imagino：2024年“imagino解释”MarTech 替代障碍报告（英文版）

The average tenure of a CMO is short, between about 2 and 4 years depending which study you read. Without interviewing every CMO who’s left their post in this time, it’s hard to make broadbrush assumptions. But I’ve often wondered whether it was related to the average time it takes to make a major MarTech change, and see the project fail to deliver... When I started my career in CRM, there was a saying, “No one gets fired for buying Siebel!”. It’s a little-known fact but a huge number of impl