Toluna&Coraly：2025年美国Z世代文化解码：媒体消费行为洞察报告（英文版）

Gen Z is rewriting the digital playbook, setting new standards for content discovery, engagement, and consumption. This study demonstrates that Gen Z is social-first, always on, and hyperconnected like no other before it. • Study conducted online in the United States via Toluna Start. • Sample size: 2,000 Gen Z consumers. • Age group: 16-27 years old. • Fieldwork period: December 2024 – January 2025. • Survey designed to track Gen Z’s evolving media consumption, brand engagement, and digital