RKG：2014年Q3数字营销报告（英文版）

Paid Search Spending Growth Rises to 26% Y/YPaid search spending across all engines rose 26% Y/Y in Q3, driven primarily by volume gains as Y/Y click growth improved to 19%. Average cost-per-click was up 6% Y/Y, a slight deceleration from Q2 levels. Sequentially, ad spend was down 6% from Q2 levels due to normal seasonality among our site sample.Google Spending Growth Bolstered by MobileSpending growth on Google paid search ads accelerated to 27% Y/Y in Q3 from 24% Y/Y in Q2. Paid clicks rose 18