MikMak：2024年Costco电子商务手册-全渠道成功的最佳实践和见解报告（英文版）

As one of the world’s largest wholesale distributors, Costco is seeing consistent growth. In July of this year, despite economic uncertainties, the company reported a 7.1 percent increase YoY. The secret to the retailer’s success? Online sales. Costco has recently strengthened and expanded its eCommerce presence, investing in its digital infrastructure and marketing, improving delivery times, and adding in-store pickup items. These robust changes have been well received by consumers, resultin