凯度：2024好的移动调查设计是什么样子的？（英文版）.

2023 marked a pivotal moment in online research, with over half of the world’s surveys now completed on mobile devices. The shift from mobile compatibility to true mobile optimisation is crucial. Traditional survey design often focuses on PC screens, offering ample space for detailed questions. However, mobile survey design demands a different approach, prioritising every pixel and adapting to the smaller, portrait-oriented screens of mobile devices. This guide delves into the essentials of e