未来实验室&微软：2023年数字营销的未来研究报告（英文版）

COVID-19 has accelerated new digital behaviors, many of which will outlast the pandemic. In the early stages of the outbreak, McKinsey & Co noted that digital adoption among consumers and businesses had advanced by five years in as little as eight weeks, while for marketers, the upward trend was equally influential.1 Research from the MarTech Alliance reveals that the technological marketing industries in North America and the UK reached $149.7 billion in value in 2021, with almost two th