Innovid：2024全球联网电视（CTV）与创意洞察-汽车广告主媒介与创意策略报告（英文版）

For an industry with a long sales cycle – with hundreds (if not thousands) of advertising interactions across media channels – automotive advertisers have had to rethink the ways they reach and engage with consumers in a fragmented video landscape. With audiences dispersed across platforms and devices, many automotive brands have adapted their video and creative strategies to impactfully reach and engage with consumers throughout the weeks- to months-long purchase funnel. While automotive bra