Brand Finance：2024年超越讲台-奥运会品牌业务报告（英文版）

The Olympics’ brand value is especially impressive considering the games are played out over just over 2 weeks every couple of years, compared to leagues that play over half the year, every year. For instance, when compared to the NBA, whose 30 teams brand value equal to USD8.9 billion, the Olympics is still a more valuable brand. Following the abbreviated and delayed Tokyo Olympics 2020, Paris 2024 made a grand entrance, giving a big boost to the brand – a 37% increase in value from 2021, wh