TVsion：2023年上半年智能电视大屏（CTV）广告状况报告（英文版）

In the last decade, the advent of streaming introduced a whole new way of watching television and movies. Subscription-based environments proliferated, and advertisers were mostly on the sideline. Technology innovators, not entertainment industry insiders, including Netflix, Amazon and Apple led the charge. Legacy television companies jumped on board the subscription-first model. But with new economic realities and household reach for CTV settling to a constant at approximately 82-84% of all