牛津经济研究院：TIKTOK效应：tiktok在五个欧洲国家的社会经济影响报告（英文版）

ikTok has become one of Europe’s most popular entertainment and content-sharing platforms since its global launch in 2018, and currently has more than 135 million monthly active users in EU countries.1 TikTok plays host to entertaining video content catering to a wide range of interests, both niche and of widespread appeal. It emphasises interaction between users and content creators, which include a large number of businesses. This has given rise to vibrant online communities on Tik