西蒙顾和：2024年可持续消费趋势报告：把握消费者行为，构建制胜商业价值主张（英文版）

To promote environmental sustainability effectively, businesses must understand what consumers really want. The 2024 study results reveal a growing prioritization of sustainability despite persistent affordability challenges. Businesses must align product development with sustainability goals and leverage customer insights to ensure the profitability of green products. It’s time to enhance your commercial strategy and improve go-tomarket plans for sustainable solutions.