电通：2025年印度营销技术态势研究报告（英文版）

India’s marketing technology (MarTech) landscape is experiencing rapid growth, driven by the development of digital infrastructure and government initiatives like 'Digital India.' MarTech has evolved from a supplementary tool to a core part of business strategy, empowering companies to optimize customer journeys, boost ROI, and stay competitive. The convergence of marketing and technology has led to growing synergies between media, creative, and customer experience management services